Tuesday, June 10, 2008

The Apple Enterprise Mobile Platform - WWDC

The Apple Enterprise Mobile Platform

With the WWDC Keynote, Steve Jobs has delivered the vision for enterprise mobile development on the iPhone. With the announcement that the iPhone 2.0 OS has support for Exchange and custom third party applications it's no wonder that enterprise I.T. giants like Bank of America, Genentech, and the US Army were keen to be early adopters. Strong demonstrations from Life Science partners MIMvista (http://www.mimvista.com/) will no doubt add another arena to the already crowded market for this mobile platform.

While the details have yet to be defined. Apple also announced three different models for application distribution. As expected the App Store will be the default distribution for commercial applications. Along with that announcement was an Enterprise distribution channel and something they are calling an "Ad Hoc" channel that promises to allow for the emailing of applications back and forth.

ZuCom is dedicated to consulting I.T. management on the implementation of this platform and will be engaging Apple on the details of the new Enterprise and Ad Hoc distribution channels. These two channels would appear to be the best avenues by which, large corporate I.T. environments will integrate this mobile platform into their existing infrastructure.
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