Saturday, April 5, 2008

Enterprise Applications Support and 3G = International Reach

With the announcement from Walt Mossberg that the next iPhone will be 3G the potential impact of this unique crossover entity might just be moving towards a Corporate International audience.  

Arguments can be made that iPhone is already a corporate entity in the international market but as most non-US readers know, the limitation of not having 3G is a real concern on the international scene.  

Let's face it 768k is only called "broadband" in the US.  Most international markets reserve the term broadband for much higher data transfer rates.  While Walt refers to content and marketing angles as his main points, the rub with enterprise I.T. managers becomes what to do if this 3G option is now part of the iPhone platform.  While dismissing the iPhone is a hard thing to do even today, 3G support would really make this naysayers look more like pundits.  

Walt references a 60 day timeline so time will tell, but should Apple decide to take that angle with the iPhone, it's clearly added another threat to the existing Mobile market.
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